As a strategic advisor, Fat Inc. played a pivotal role in assisting Hilton to develop and implement an innovative strategy focused on the selection of diverse cuisines to rejuvenate its food and beverage (F&B) offerings. This initiative was specifically designed to address a significant decline in customer footfall at the hotel’s dining venues. Leveraging industry insights and market analysis, Fat Inc. worked closely with Hilton to curate a menu that catered to evolving consumer preferences and introduced a range of culinary options that appealed to a broader demographic. By enhancing the dining experience and aligning it with contemporary tastes, the strategy not only revitalized the F&B venues but also re-established Hilton as a preferred destination for dining, ultimately driving increased customer traffic and strengthening the brand’s reputation in the hospitality sector.